Ethnographic Research Project Essay Example | Topics and Well Written Essays - 2500 words

Ethnographic Research cat - Essay ExampleDifferent cultures are affecting the present market conditions and business process. People belong from various cultures behave in certain ways in their day to day activities. The goods are produced and consumed gibe to their lifestyle and culture. The companies are also very aware of this. They manufacture and sell goods and services according to the tastes and preferences of its nodes. By studying the culture of its targeted customers polar brands have developed its brand image. Brand has a strong congener with the product which has unique characterises. It builds up a strong image of the product on the mind of the customer which portrays the status and taste of the customers. The social, personal and cultural identity of people defines the relationship between the production and manipulations. The ripening of new promotional culture helps to attract more customers. The brands are perceived in a different way for this new promotional culture.The topic of this research paper is ethnography. The main aim of this paper is assessing the position of consumption and cultural production in the present clock of new economies. In the modern time the production of the company is highly dependent on the cultural tastes of the customers. The research paper describes the importance of brands and branding in this context. The objectives of this paper are to explain the contribution of design and aesthetics for the development of various promotional cultures by the companies. The research paper will also focus on the process by which consumption shapes our experiences, relationships by opening up different ethical questions. The assignment has also emphasised on the tangency between consumption and production which has affected many cultural industries.This research paper is done on the study of primary and secondary data. Primary Research is the most important part of this project. A elaborate study of this people and the ir day to day