A Comparison of Two Types of Display Advertisements Essay

Advertising is entirely around us, we can non avoid it, in the car on the street the train and the Internet, even in aeroplanes. Advertisements are around us in every type of media television, radio and the written word, it is everywhere. It is one of the close influential factors in our lives and effects the way we think ab push through companies and their ingatherings. For ideal the new Jaguar X-Type television adverts are aimed at the younger X Generation so to interest high earning young men and women. demonstrate advertising comprises of reckons and text and would be found on billboards, cartridge clips and in surf windows among other places.The images and text are purposefully arranged to persuade us to associate the output with a certain lifestyle. Obviously not all(prenominal) types of advertising appeal to everyone, so target audience is essential in depicting the image of the product and quality. I leave behind be analyze cardinal display advertisements, both of which are from the January 2002 issue of the new technologies magazine T3. Both advertisements are for new electronic devices, a flat sieve television from Samsung and the digital camcorder made by Sony.In the following comparison, you will be able to cod the way these advertisements effect our lives and the products we buy. In the Samsung advertisement, thither is a blurred image of a worry cosmos standing alone on a tropical beach. His tro accustomrs are rolled up and he has a jacket slung casually over his shoulder. This patch is obviously an administrator businessman with a high paying job, the reason for this, I believe, is that you would endure to earn a lot of money to have enough useable income to afford the product. The man is relaxing on the beach spiriting out towards the sea to give an impression of freedom.He is standing casually portraying an image of complete relaxation, carelessness and mellowness. on that point are no sustain in the image to add to the felling of simplicity. All this is very much in pipeline with the Sony camcorder advertisement. The Sony advertisement there is an image of a man skydive with another person filming him with the product, the digital camcorder. The man skydive has a look of exhilaration and elation upon his face, all of this adds to the image of the product big you a fast paced and exciting lifestyle.This advertisement is a bit of a lie though it would be practically impossible to shoot the man skydiving and would cost far too much. So Sony have engaged another company that sell images and bought an image of a man skydiving and then the graphic designers would have superimposed the image of a fade holding the product. This gives the image of the man actually being recorded part skydiving. In the Sony advertisement the image on the LCD binding of the product is a big close up of the skydiver.This type of camera slant was used to create an intimate relationship with the target audience, also i t creates an image of an in your face and raw, full on lifestyle. Outside of the image of the mans face it is a long shot because you can see the skydivers whole body, however apart from the skydiver and the other persons hand, which is a close up, there is a lot of white pose, in this example the sky. The person holding the camcorder is in full rivet further the rest of the advertisement is slightly blurred, this makes the product stand out.There are two guide words Shoot it, Send it, Pull Ripcord which is a triad part list and an imperative and go create, which is an imperative. The first shibboleth is solely for the camcorder and is positioned in the top left which is the first thing you would look at, secondly the universal Sony guideword in the bottom right, the last thing you would look at. The slogans are in very understated fonts very alike to Arial, Times New Roman or Tahoma this plays down the slogans and putting furiousness on the skydiver.In the Samsung televis ion advertisement we find that the camera fish is a long shot of the businessman and the beach, this adds to the impression of ease a complete lack of cares in the world this product could create. The only uncontaminating and crisp part of the advertisement is the image of the product the flat screen television, this helps to promote the product as you look at the advertisement. The product slogan mix business with pleasure is positioned in the top right but is in a larger font than the Sony advertisement so that it occupies a much larger area of the advertisement.It is in a very go font similar to Square 721 Cn BT to add to the relaxed feel of the advertisement. Mix business with pleasure is a play on words and a two part contrast. Also in the Samsung Electronics advertisement there is the universal Samsung slogan Samsung Digitall, everyones invited this is a two part contrast and an imperative. This advertisement is not as interestingly arranged and the universal Samsung Electr onics slogan is not conjugated in with the product whereas the Sony advertisement has a series of circles showing what the product can do and in the final circle is the slogan.Because we in order only had black and white photocopies of the advertisements I cannot comment on the use of colour. In the Sony advertisement the whole feel of the image is one of a fast paced and action packed lifestyle, this however is in complete contrast with the Samsung television advertisement which is laid back and relaxed. The use of connecting the product to a certain type of lifestyle is used in almost all display advertisements and changes the passer bys perception of the product and company. nib Atkin Sunday 31st March 2002 A Comparison of Two Types of demo Advertisements.