The Pepsi-Cola Story :: essays research papers

The Pepsi-Cola StorySummer of 1898, a young pharmacist Caleb Bradham flavor for substances to attract people to his pharmacy invented the beverage now cognise around the world as Pepsi-Cola. After the first advertisement the gross sales of the impertinently soft fox began to go up. Knowing the importance of salutary distribution system Pepsi was one of the first to switch from horse drawn transport to motor vehicles. Throughout its existence Pepsi adjusted its marketing strategies exhausting to keep up with the social and economic conditions of its consumers. During the Great Depression and go on into the World War II Pepsi emphasized the low prices of the drink penetrating that people had narrowed their budgets. In the mid. 1950s the emphasis fell on Pepsi being a lifestyle accompaniment. The breakthrough move by Pepsi was do in the late 1950s to capture the market of new-made propagation of baby boomers. Its best known advertisement slogans such as Youre in the Pepsi Generation, Have a Pepsi day or Youve got a lot to live, Pepsis got a lot to give set a new standard for advertising. To dominate in a soft drink category Pepsi, after 65 years of selling only Pepsi-Cola, introduced new products Mountain Dew and Diet Pepsi. To capture the completely new market of X-ers, passim mid-eighties and 1990s Pepsis commercials featured superstars, supermodels, actors and sport stars. In the mid. 1980s Pepsi-Cola decl ard a victory in the cola wars.Keeping Pepsi-Cola as its cash cow presidents of Pepsi-Cola decided to back up their positions by investment funds in a fast food restaurants and snack industry. In 1965 the new PepsiCo resulted from the merger of Pepsi-Cola and Frito Lays, Inc.. Pepsi-Cola stuff knew that in order to survive in the direct competition with giants like Coca-Cola they will have to come up with more innovative products. Pepsi-Cola Company now accounts for 25% of the worlds soft drinks with more than 70% of its sales coming from Nort h America. In the beverage category Pepsi-Cola Company had some losses but are thinking of restructuring their strategies to create a new and even more dominant allele beverage fellowship. Frito-Lay Company is the most successful snack run company on Earth with 5 of its products leading the world snack chip market. Frito-Lay leads the market with a greatest margin of lead from the closest competitor. By 1996 Frito-Lay operated in 39 countries what means that there is a long way to go.